There are many complex factors when it comes to eCommerce website development. Just like in any other digital project, there are various aspects to consider. These range from performance of the website to the user experience. Just like the development of an enterprise website, to develop eCommerce website presents its own specific challenges.
The purpose of eCommerce website development is to make the user experience process easy and intuitive. Users will be coming to your website to learn and purchase products or services, therefore it is important for developers to create a sense of creativity and convenience. Usability plays a key role when considering to develop eCommerce website platforms. Alongside that comes a few other aspects of an eCommerce website that developers will consider during the development process.
1. Optimize website performance.
When professionals are working to develop eCommerce website systems, the one essential factor to consider is the speed of the site. You will more likely lose customers when your site is slow. According to statistics, 40% of users will abandon a page if it takes more than 3 seconds to load. This is specifically accurate for mobile users who prefer multi-tasking. They will move to a competitor’s website if it is too slow. There are a few ways to help avoid this from happening when you develop eCommerce website platforms.
2. Security is crucial.
Ecommerce website development professionals will know that all eCommerce website should support SSL to encrypt any information that needs to remain secure. Credit card and any payment information is specifically areas of concern that are very important when you choose to develop eCommerce website spaces. Also, customer’s information like phone numbers, emails and addresses will need to remain secure due to privacy policies. Prospective customers have an expectation that what information they share with your website will remain secure, especially when they are making a purchase online. SSL is not just a good idea to implement, it is an absolute essential when it comes to eCommerce website development.
Security is required to meet PCI compliance for any businesses that accept credit or debit card payments. For example, it is probably not a good idea to be storing any credit card details on your website’s database. It may be more convenient in the sense it’s easier to make purchases for customers, however having this information on your servers is a huge risk. It may be compromises and that will be your liability.
3. Responsive design.
Ecommerce website development contributes to eCommerce sales that are continually growing on the use of mobile devices. By 2020, over one fourth of eCommerce sales have been made via mobile devices. Therefore, when working on your eCommerce website development it is important to make sure that it is optimized for other devices. This will provide the best experience for users.
Responsive design elements such as accessibility and usability are important for the success of an eCommerce site. There are many platforms such as Episerver CMS which can help to automatically implement responsive design on your eCommerce website. Whichever platform you choose to implement, it is important to keep mobile users in mind. This includes factors such as navigation, checkout and payment.
Keeping these factors in mind when working to develop eCommerce website platforms will help you ensure that you are providing the best for your customers. There are still many more other elements to consider during eCommerce website development. These include SEO, content, organization etc. Do you need help with developing an eCommerce website? Feel free to contact us to speak to a web development specialist.
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