It has become evident in recent years how to gain success; businesses now can’t just open several shops in the market and aim to maximize profits. In this era of digitalization, where customers are technology prone, they expect to interact and shop for products and services through technological means as well. This not only saves their time but can also make the process of shopping more convenient.
Moreover, through algorithms and the right digital marketing tactics, businesses can reach their target audiences efficiently while saving hefty marketing costs. So, what exactly is online marketing?
Online marketing, also known as digital marketing, is a platform that assists in promoting your product and services over the internet. Digital marketing includes the following services:
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing
- Inbound Marketing
- Content Marketing
- Online PR
Considered as the most effective marketing tool today, online marketing has several benefits for your business:
- Low cost as compared to traditional marketing
- Huge Return on Investment (ROI)
- Helps in brand development
- Helps target the right audience
- Better engagement
Now that we’re aware of what online marketing is and how it positively impacts our business, it’s also essential to know how online marketing can be used to transform your business and maximize profit along with having a better relationship with your customers.
In this article, we’ll be discussing the 4 Ways Online Marketing Can Transform Your Business:
1. Know The Power of Social Media & Leverage It
As of 2019, there were 4.39 billion internet users, and the number continues to grow every day. So, it’s safe to say that the internet is the best place to find your audience. Any smart business owner would realize how these numbers can be used to their advantage by devising an efficient digital marketing strategy.
Social media is an excellent tool to advertise your brand and its services. For example, it’s essential to know which social media platform you should be using to market your audience. Otherwise, you obviously won’t be able to target the right audience.
For instance, if you’re running a fashion brand and aim to target younger adults, an Instagram business account is your best shot, whereas a business selling office accessories is more likely to find potential customers on LinkedIn. Moreover, it’s crucial to find groups, pages, and discussions that relate to your brand and then try to start a dialogue about your business and its services. This can be done through a Facebook group. However, be subtle and simple as no one likes advertisers trying to ruin their conversations. Go with a meme or perhaps some infographics.
2. Personalized Marketing Is Key
Personalized marketing is a marketing tactic you don’t follow many businesses. However, it’s the one tactic that may significantly drive up revenue.
Personalized Marketing, widely known as one-to-one marketing, offers individualized content to its users through the use of data collection, automation technology, and analysis.
To create a personalized marketing strategy, you’ll need to introduce new features to your website if you don’t already have them, such as the number of clicks, abandoned shopping carts, purchase history, and how much time a particular person spent on a particular website page. This data helps you deliver personalized marketing to your potential customers.
Some examples of personalized marketing include:
- Targeted Emails: Firstly, try to collect more of customers’ data through different tactics such as getting them to sign up for your newsletter or discount codes. Gather their name, surname, birthday, and city. You can then send them personalized emails on their birthdays with a special discount code on their next purchase.
- Product Recommendation: One of the most effective tactics, this strategy analyses data such as products in your customer’s wish list and then recommends them similar products. For example, Netflix records the types of movies users prefer to usually watch and then recommends similar them similar movies. Other successful companies such as Spotify also use this strategy. This strategy is extremely convenient for customers as it makes it easy for them to filter through their likes and dislikes.
3. Consider PPC And SEO
The whole point of using digital marketing as opposed to traditional marketing is to reach an audience that’s not just greater in number but also the right target audience that is genuinely interested in your product or service. Online marketing tools such as PPC and SEO help you gain just that!
PPC – Pay Per Click is a way of using search engine advertising to generate clicks to your website. When you place your ads on search engines against particular keywords, this tactic increases your chances of reaching the right target audience by a significant percentage as only the audience that is genuinely interested in finding out about your brand will click on the ad. Moreover, it will also easily filter out audience that wants nothing to do with your product. This way, you not only increase brand awareness but also have control over marketing costs.
SEO – Search Engine Optimization is the process of improving your website and online presence in search engines such as Google. However, SEO yields return in the long run and need regular posting of quality content to work. But digital marketing services can help you devise a digital marketing strategy including SEO that is effective and cost-friendly.
4. Better Communication Equals Customer Satisfaction
The reason why social media triumphs over traditional marketing ways are its ability to offer better communication opportunities. The brand and customers both have a two-way communication channel such as social media platforms and emails where they can connect and interact. It’s easier for the customer to offer their suggestions and give feedback or make complaints. And brands too can respond quickly to ensure customer satisfaction.
Therefore, larger businesses must create a separate social media team to respond to feedback and complaints and stay on top of their competitors.
In this era of technology, where everything around us is digitalized, businesses should do the same to reach out to the right audience and maintain a connection with their customers. And the correct way to do that is to implement digital marketing ASAP, especially if your competitor already has. Digital marketing won’t only help you reach a large audience but also increase revenue and save hefty marketing costs.
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