How to use local directories to make your small business work. Discover tips, details and strategies on in this blog
For a company to be present in the Local Directory is still a great way to get in touch with potential customers in its vicinity . Let’s see together how it is possible to exploit these resources to obtain more visibility.
What are Local Directories
Local directories are portals that present a geographically organized list of physical stores, restaurants or businesses that offer services locally. In these portals, shops, restaurants or businesses present themselves through cards which include relevant information on the activities themselves, such as name , physical address and telephone number .
Taking advantage of these aggregators for your digital presence allows you to intervene on Local SEO , making it visible to users who are looking for a specific activity in their vicinity. Action that happens more and more frequently and often supported by voice search.
Local Directory: where to insert the activity
There are many Local Directories on the internet, therefore it is important to make a selection to choose the ones where to insert your business. It is important that your listings appear in the major search engines, starting with Google, Yahoo and Bing, which have different local business listing indices.
For the choice of local directories, attention must be paid to some parameters.
Specifically, it must be considered whether:
- Is financed by a large company (quality index)
- Has been on the web for a long time
- It has adequate visibility and is positively evaluated by internet users
- Has strict guidelines for the insertion of activities (another quality index)
- It has a clean navigation structure and if it presents itself in an authoritative manner.
Another useful tip is to place your business in those Local Directories which, in addition to meeting the requirements listed above, are specifically dedicated to the reference niche of the business itself.
A useful strategy for understanding the “right” Local Directory for your business is to analyze the behavior of competing businesses and understand where they are present, so that you can take “inspiration”.
How to take advantage of Local Directories
Entering your business into a Local Directory is easy and intuitive, but you need to pay attention to some aspects: first of all, you have to enter the exact name of the business and the exact physical address of the business. Likewise, the phone number must include the area code. However, the use of a toll-free number is not recommended.
In addition to the three basic information (name of the activity, physical address and telephone number), the opening hours , photos and videos of the activity and other relevant data must also be added to the card .
Some Local Directories require you to select a category to describe the activity; in this regard, the advice is to be as precise as possible, compatibly with the options offered by the Local Directory.
It is also possible that you are asked to prove that you are actually the owner of the activity: this can be done by sending a code, a text or voice message or an e-mail containing the instructions to be followed. Once this step is also completed, the listing will receive approval. At that point, it will be possible to manage it at any time, checking the information entered and updating it if necessary.
Keeping your records up to date in Local Directories and making sure that information is not discordant from one directory to another is crucial. This means that whenever the name of the business, the physical address, the telephone number or the opening hours are changed, it will be advisable to update your cards .
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