How to write a business plan?

A business plan is a tool that allows you to plan for the medium term, or even the long term, in a start-up business. It contains many elements: analyses, marketing, dashboards, accounting study, etc.

When you want to start a business, a business plan must be written. This document will be your reference throughout your steps (banks, business angels, financial partners, etc.). It must therefore be neat, solid, and well built. The business plan is a key that will allow you to demonstrate that your project is viable, organized, and capable of taking you far. Not only will it be useful to others but also to you because you have included your forecast, marketing strategy, operation, resources, and all the elements necessary for the life of a company.

Start writing your business plan

Unfortunately, there is no such thing for those looking for a ready-to-fill template. Each project is different, so the elements to highlight differ depending on the activity you want to develop. However, the business plan is a document that follows logical reasoning. So, you can set up benchmarks to fully understand your role as a business leader.

Your business plan should be divided into two parts:

an editorial part (where you explain your strategy, working documents, the market, the competition, etc.)

an accounting part (where you will present the figures and the accounting documents that will be presented to the partners)

TIP: If you want a business plan to rapidly grow your business, we recommend you a professional business plan writer.

The editorial part of your business plan

Here are the essential points to include in your business plan – the editorial part:


This part of your business plan contains an introduction to you (and your partner if you have one). Your philosophy of life, professional background, training, references, motivation, project history (anecdote, highlighting of a deficiency in the offer), etc.

If you have a complete CV to present, you can make a quick summary in this part. But, of course, nothing prevents you from including it as an appendix as well.

Your project

Your business is not yet one. When writing your business plan, you are still at the project stage. First, you must convince your interlocutor that you have carefully studied your project and all its parameters. Once past the generalities (nature, fact sheet of your future company, your visibility, etc.), the next step is the presentation of your project itself.

Your product or service

Simply describe your product or service in this part. Highlight your advantages, your strength, and how you stand out from your competition. Also, indicate how your product or service will position itself in the market. In this part, you can also present your market research and highlight how your product or service will meet a specific need.

When presenting your market study, remember to note your target (customers), the type of your target, and your main competitors (maximum 5) – indicating the name, size, turnover, offer, market share, reputation, the visible marketing strategy, their commercial policy, etc.

Your marketing strategy

In this part, you will be able to outline your marketing strategy. Do not hesitate to structure your action plan. You can present schedules, tables, graphs, or even diagrams. Visual elements are important, even essential. Because not only will they be useful to you during your business life, but they will be practical to present to partners.

List all the advertising you want to include in your strategy (web, paper, inserts, catalogs, etc.).

Your commercial resources

Detail here the commercial means that you will deploy to make yourself known to your target:

Product policy: on what aspect will you communicate?

Pricing policy: what is the psychological price of your product (or the average basket price)?

Distribution policy: what distribution channels have you chosen?

Communication policy: what advertising means will you use?

Your location

To sell products in a store or services in an agency, you must estimate the necessary surface and the place where you intend to set up. If you already have premises, consider attaching the contract or promise, indicating in this section the exact coordinates of your premises.

If you offer products or services on the internet, estimate the costs of making the site (address, structure, content, blog, social networks, etc.). Do not forget that the visibility of a website is quite a long time. Unless you have chosen to settle in a particular area (a niche), you will need to consider a particular budget for SEO and editorial.

Your means of production

In this part, you will be able to explain to your interlocutor how you plan to work:

Who are your suppliers or subcontractors?

What are your human resources (do you plan to hire on creation, qualifications, profession, job market, etc.)?

What are your production tools? Your equipment or your ideas (patents, licenses)?

Writing a business plan

If you think writing your business plan is not your priority, you make an error. Your interlocutors will read it. It is, therefore, essential to leave a document that is pleasant to read. Concise, error-free, explained, and easy to remember.

The business plan writers will help you in an effective and impactful way.

The budget part of your business plan

The second part of your business requires accounting skills. Indeed, the encrypted part is as important as the presentation part. If you have the skills to fill in the tables, don’t hesitate. Otherwise, contact an accountant who can guide you in the quantified study. The chartered accountant is an essential partner for a company.

You should know that the chartered accountant is the only professional authorized to validate the mandatory annual balance sheets. You can hire an accountant to enter and keep the accounts, but the expert will still have to check the work done to edit your balance sheet and tax return.

A chartered accountant is not mandatory but highly recommended for a business plan study. It brings extra weight to the seriousness of carrying out your business plan.

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