“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov. But from ample marketing channels at your disposal, how do you choose the one that is right for your small business?
Let us discuss some of the best marketing channels that can help your small business flourish.
As per the data, there are approximately 3.5 billion social media users around the world in 2019, with Facebook ranking top of social media platforms for increasing engagement with customers.
Using social media platforms to promote your business is the least you can do as a budding agency. Social media marketing takes advantage of social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, and more to establish your brand, grow your reach, build relationships, and accelerate sales.
How many people do you actually know who do not own an email address? Hardly anyone, right?
Radicati, an established market research company predicts that by 2023, the number of email users worldwide will surpass 4.3 billion. Well, no second thought about it.
The extensive use of email is why email marketing has become such a powerful tool to interact with current and prospective customers. Email marketing is used for building the brand, keeping customers informed, specifically addressing recipients’ needs in the buying process.
Influencer marketing refers to the use of social media influencers, with a certain social media following, able to endorse your product or service to their dedicated followers.
It is cover dropping product reviews, sponsoring content, organizing giveaways, conducting product collaborations, competitions, and much more. Over 17% of the companies spend half their marketing budget on influencers. This is all due to the increasing effect of influencer marketing on people.
Search Engine Optimization
Google surpasses 40K searches every second on an average, which equals 3.5 billion searches per day and 1.2 trillion searches per year. The data makes it quite evident that search engines are still the top method for seeking information online.
Data has it that 62% of people use a search engine to explore a new business, product, or service, while 41% resort to search engines when they are up for a purchase.
Search engine optimization thus becomes inevitable for making your website rank high in the search engine results pages (SERPs). SEO makes your content visible and easily accessible to those searching for it, or something similar.
SEO obtains you the “organic” traffic for your website, without paying for ad placement. Agencies not having enough in-house resources can outsource this SEO to a white label SEO services provider.
Flooding your existing and prospective customers with “sales promotional” flyers and messages is not the right way, no matter what.
This might make you look like a wanna-be company, in desperate need of sales. You wouldn’t want such an image for your company, right? This will also earn you a negative reputation among the prospects.
Content marketing is a marketing channel used to create and disseminate relevant content that helps draw and engage your target audience -to drive profit. Content marketing requires a set of skills that not every small business may afford. For this reason, white label agencies these days provide affordable SEO packages for small businesses.
Word of Mouth Marketing
Isn’t it quite normal to purchase something if somebody you trust recommends it to you? Most people are likely to take the suggestion and give it a try.
A study by Convince & Convert Consulting states that 83% of Americans would consider purchasing a product or service if it’s recommended by a friend or family through word of mouth.
Word of mouth marketing or advertising is when customers express their views about a product, service, or brand. It’s the sum of both targeted efforts and sharing organic experiences. Positive word of mouth from happy customers can do wonders in generating leads and increasing prospects if properly amplified by the use of various social media platforms.
In the era of the internet, most businesses have wiped off the use of offline advertising completely. Although not much, there are still a lot of people who do not use the internet to find information about products and services.
As per a recent study by Pew Research, 10% of the people in the U.S. don’t use the internet. This clearly states that there’s still a wide audience that you can reach through offline advertising.
You can use any of the following popular offline advertising methods as Business cards, Giveaways, Speaking engagements, Print advertising, Direct mail, Cold calling, Radio or television, and much more.
Partnership marketing refers to a collaboration between two firms to run campaigns that give mutual benefits. It’s not only cost-effective but also boosts your brand’s reputation by joining hands with an organization whose products or services complement yours.
Partnership marketing includes affiliate marketing partnerships, referral partnerships, resell partnerships, product distribution partnerships, sponsorships, among others.
Today, companies invest lump sum money in building brand communities. Such communities help to understand your customers better and build a strong relationship with them. 64% of the companies say that brand communities have improved their decision-making capabilities.
A brand community consists of a group of people, basically, your customers who come together to promote the cause of your brand. Some prominent brands with widespread brand communities include Apple, Lego, Walt Disney, Barbie, Harley Davidson, Xbox, Sephora, PlayStation, Starbucks, and more.
There are multiple advantages of building a brand community, such as it boosts customer loyalty, generates feedback from actual users improves, marketing efficiency, and much more.
Choose The Marketing Channels That Meet Your Goals
As mentioned above, there are multiple marketing channels that businesses can use to realize their intensive distribution objectives. But, not every marketing channel is meant to be used by every business. As it happens, doing so will only lead to failure.
You must evaluate every channel and choose which one’s your company actually needs, to be successful. Ultimately, you only want to leverage the channels that bring you the best return on investment.
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