The foundation of any successful SEO (search engine optimization) campaign lies on the keywords you’re targeting. Many digital marketers would agree that keyword research is an essential step of any online marketing strategy. Choosing the right keyword phrases can guarantee that you’ll attract the right audience and increase visitors.
Now, as you decide to run and manage your own campaign, it can be quite challenging to do keyword research. This is true especially if it’s you’re first time doing it. To give you a quick lesson on this, here are some tips to help you find the right keywords.
Think As If You’re a Customer
When creating a list of keywords, it’s important that you start off by identifying your target market. Once you’re done, the next step would be putting yourself into their position. If they’re looking for something online, think of what phrases or terms are they going to use to find it. A simple understanding on this would give you an idea of what keywords to go for. You may also consult or talk to other people for feedback to gain better perspective on what keywords to use or target for your campaign.
Take a Look at the Competition
Study and have a look at your competitors. Check out their website and find out what are the keywords they’re ranking for. This may often fall under competitive analysis, but for this one your focus would be on the search strings they’re targeting. Take time to read and understand their content. This will help you identify the possible scope of your research. It’ll also widen your potential ideas for keywords.
Learn to Use Long Tail Keywords
If you want to target a specific audience group, there’s no better way to do it than to use long tail keywords to your campaign. Long tail keywords contain three to four word keyword providing users with more specific results on searches. It might have lower competition but you’ll enjoy better conversion and ranking when you use them properly.
Use Variations of Keyword Phrases
To target wider span of audience, be sure you include variations of keywords. Doing this maximizes your SEO campaign and gets you faster on the top spot. Now, you might find this a bit confusing since you’d have to mix and match terms to come up with set of keywords that make sense. Fortunately, you don’t need to do everything manually. Providers of best SEO services use keyword generator tool making this task easier.
Whether you’re starting a new campaign or targeting new market, be sure to take note of these advices when searching for keywords. When doing a keyword research, try to look for terms that truly describe your company as well as your product. This way it’s easier for users to reach and see you. Picking the right set of keywords also contribute to the overall success of your SEO campaign. Since your optimization initiatives will revolve around it, you need to be more careful when choosing keywords.