With so many businesses using the internet to connect with their customers, it’s no surprise that web design has evolved into such an important part of running a successful business online. But what exactly does web design entail? What should you be paying attention to when you hire someone to work on your site? And how can web design help improve your business overall? By answering these questions and more, we hope to provide all the information you need to develop an effective web design strategy that will boost your online sales and lead generation efforts significantly!
Web Design Makes Your Business Look Professional
The first thing that a new client will do is check out how your site looks. If it’s not visually appealing, glitches with navigations, or font sizes are too small, you’ve already lost them. You can capture their attention with good web design by creating a visually pleasing website. It shows that you have put in some effort to provide them with a better online experience.
They will be more likely to stay on your site longer, browse through other pages, look at different ways and make an educated decision based on what they see on your site rather than what they hear from competitors or friends who may only tell them about their bad experiences while shopping online. Good web design makes your business appear professional and generates trust between you and potential customers.
Web Design Helps Search Engines Discover You
Web design is critical to get right if you want your business to be found on search engines. Many small businesses start using a CMS because they think that’s all they need, but web design doesn’t end at building a site with great content.
Making sure that people can easily find you in Google requires three things: content (web pages), structure (organization of that content), and navigation (easily finding what you’re looking for). If you don’t have a good website design and an appealing layout, your visitors won’t stay take the time to read what you’ve written or buy something from you.
Web Design Ensures Usability
As a consumer, you have a vast range of options to spend your money. The best businesses are at the top of that list. However, many websites make their product or service difficult to use, often with no purpose other than earning more page views or advertising revenue. When a website is easy to use—when it’s intuitive—it’s easier for consumers to find what they want. That means more sales and profits for you as a business owner.
Web design is an important step in making sure that happens. If done right, web design makes it more likely that consumers will stay on your site longer and convert into customers. And if done wrong, bad web design can have very different results. It could be actively harmful to your business by discouraging potential customers from exploring what you offer further—and potentially turning them away entirely.
Web Design Builds Trust
- A visitor lands on a site for the first time. They are looking for answers, usually about a particular topic. The design of your site will help them find what they’re looking for (or help them decide that you’re not worth their time). Good web design focuses on usability, which helps users find what they’re looking for quickly. There is a lot of good web design that helps build trust with potential customers:
- Consistent color scheme,
- Clear calls to action,
- Proper use of white space and images,
A well-designed website can add credibility to your business, while an outdated or disorganized one could cost you business opportunities. More often than not, in today’s fast-paced online world, people don’t have time to waste; they want information quickly and efficiently. When they come across a website that doesn’t have great website design, most won’t stick around too long before going elsewhere.
That’s why having great web design is important! Users aren’t going to spend too much time trying to figure out where things are if your site isn’t properly organized, if the text isn’t legible if images aren’t aligned correctly, if links don’t work correctly, etc. By implementing good web design techniques throughout your entire site—from homepage all the way down to individual pages—you’ll be creating user experiences designed with business goals in mind.
Web Design Increases Conversion Rates
The average conversion rate on websites is less than 2%. There are many reasons for such a low conversion rate, but one of them has to do with bad design. Many companies put up a site that is so poorly designed that they are killing sales before they even have an opportunity to come in. Good web design increases conversion rates because it helps users find what they are looking for faster and easier.
The design will also make you seem more credible because users can tell from how professional your website looks that you mean business. Ultimately, good web design will make people want to use your product or service more, thus increasing conversions. Once again, look at Amazon’s website. It’s functional but very well designed as well. People love shopping there and why not? They get great deals while also getting an excellent user experience.
Perfect web design is all about creating an experience where people just want to buy your products. If you would like help designing a fantastic-looking website that converts well, I would recommend UpWork, which allows you to hire top freelance talent around the world fairly inexpensively.
Web Design Can Be More Affordable Than You Think
if you hire a freelance web designer, an experienced one might be able to create a beautiful and functional website for about $1000. It can be hard to know where to start if you’re just starting out, though. One of my favorite places is The Web Designer Toolbox – a set of downloadable ebooks that will walk you through all of those decisions.
You have everything you need to succeed when designing your own site. For example, check out Web Site Planning for Beginners, where Andy Clarke walks us through questions like What type of business am I? and Who is my target audience? It’s only $3 on Amazon! We’re also giving away copies on our Facebook page; see if you can win one yourself! No purchase is necessary.
Website Design Shouldn’t Scare You!
Just because you’re not a designer doesn’t mean you can’t have an amazing site. You don’t have to be able to program or hire someone else to do it; there are a lot of tools out there that make having a professional-looking site easy as pie. Here are some guidelines for picking out something that’s going to match your business needs.
Your web design might not need much in order to fulfill its purpose. But the chances are that if you plan on using social media sites like Facebook, Instagram, Pinterest, etc.
It Will Need At Least These Things:
- A Call To Action button (more on that below)
- Attractive imagery consistent across all platforms
- Catchy copy (that’s also consistent)
- Links back to all of your other social accounts so viewers can connect with you elsewhere online.
Look, I’m not saying that you should always go to a web design company for all of your Internet needs. If you have a website, or even if you don’t, but plan on having one soon, doing some research into what makes a good website.
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