Website Development is trending since the very beginning of the business going digital. Having a website is the foremost requirement of almost every business. With the developing technologies, there is a constant evolution in the digital world where different kinds of websites are developed and taken forward.
It’s Imperative to run the path with the latest technologies and make the best use of the trends driving web development in 2020 and beyond. Well, if you’ve made up your mind to take your business to the next level, here’s the latest you must consider!
Trends driving web development in 2020
Progressive Web Applications (PWA)
PWA is a website with the qualities of a native app. Just like a mobile application that stays in your smartphone, a PWA provides push notifications, offline access, and hardware access. The best part being, it can be installed easily, irrespective of the device. These applications can be placed on a smartphone’s home screen and one can access it anytime they wish to, even if they’re offline! Another benefit is PWAs are one size fits all, they’re responsive and adjusts with every screen size and mode and that too automatically. Progressive web applications are safe to use as they are served via HTTPS and consume lesser space on your device. Here are a few companies which have already built a PWA and leveraging its benefits to their businesses-
- Virgin America
- The Washington Post
Accelerated Mobile Pages (AMP)
AMP is the new technology introduced by Google to encourage building websites that load instantly and work smoothly across all mobile devices. The technology accelerates the web pages to load the web page in about 2 seconds, while the non-AMP pages load at an average time of 22 seconds. Google loves the speedy websites and AMP is the right technology which can increase the website’s visibility, being a great technology for the SEO, it elevates the position in the search engine result page (SERP). In order to build an AMP Technology-based page, you must be ready to use an all-new, purpose-built AMP HTML open framework. For better understanding, google has launched a website containing detailed documentation of the working and tutorials, anyone willing to get set with the latest technology can refer the provided documentation by google and get going.
Voice Search Optimization
Another in the row is Voice Search which cannot be overlooked. As per a survey by Gartner about 30% of all searches will be done without using a screen in the near future. Activate Outlook suggests that there will be about 21.4 million smart speakers in the United States. Consequently, voice commerce sales are also expected to grow drastically and reach $5 billion in the UK and $40 billion in the US by 2022. While the various studies suggest that voice search optimization is the one of the trending technology which is the potential to become a part of your SEO and tech strategy very soon! The web search API can be divided into parts- speech recognition and speech synthesis. Speech recognition allows recognizing the voice context and responding to the queries while speech synthesis is a text-to-speech component that allows the script to read the content (text).
A large number of businesses are functional across different time zones and every customer requires instant solutions to their queries. Considering today’s situation where customers are hasty and demanding, there is a necessity of 24/7 support. With the turning digital requirements, website development features and technologies have shifted their focus towards automated instant client support. Chatbots powered by AI and machine learning have also proved themselves to be worthy of standing the list of long term investments. Surveys show that the users making use of chatbots for receiving quick answers in an emergency, resolving complaints and looking for an instant update, etc. For developing a chatbot, you can use one of the following open source technologies recommended and used by tech giants-
- Microsoft Bot Framework
- Facebook Bot Engine
- Motion UI
Thus, the web development trends for the year 2020 and beyond consists of the following technology advancements-
- Progressive Web Applications
- Accelerated Mobile Pages
- Voice Search Optimization
- AI-Powered Chatbots
- Motion UI
There can surely be more! If you’re on the way of some advancements, do check with the suited web development company in California and get started.
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