If you are looking for an alternative way to improve your visitor retention rate (and thus, your page rank), you should consider having an animated explainer video made. A recent survey revealed that visitors who watch a video would stay on the site twice as long as those who did not see a video to view.
Having an explainer video that clearly shows your product or service is the best solution for you as you entice potential customers, which will, of course, bring you more revenue. StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not.
This means that including an explainer video is always a good investment for your marketing plan. Now the question is: how much should you have to invest in creating a good animated explainer video?
Components of Explainer Videos
Before you choose the explainer video company to create your video, let’s estimate the total cost of creating it. Here are the components of an explainer video.
- Sound effects & background music
A professional scriptwriter could cost you somewhere between $50 and $250. Therefore, you may be enticed to try and write a script that effectively sells, but you might not have the necessary skills.
Joining a copywriting course can be a good solution, but it may cost you more than hiring a scriptwriter. Going in this direction, however, definitely helps if you are looking to produce more than one explainer video for your business.
When it’s done, the script needs to be visualized. A good script is merely just a story, if not accompanied by a good storyboard that visualizes it.
A good storyboard should be able to clarify the story and show how it will unfold when it’s animated.
Voice over is another expense that you can try to cut. A professional voice artist will cost you around $100 to $200 per hour. There’s also a cost to rent a recording studio with proper equipment.
Even if you think of recording your own voice, there are still some expenses that you need to consider. Purchasing professional recording equipment such as a good microphone, pop filter, mixer, and creating your own recording booth does require a big budget. You should also think about hiring a coach to help you learn the intricacies of being a voice-over artist.
If you are not looking to spend that much money on the voice recording itself, you might be much better off renting a professional recording studio with first-rate equipment such as Edge Studio.
Sound Effects and Background Music
Similar to voice acting, mixing sound effects and background music is not an easy feat to master. It surely may look easy to you (how much time could it possibly take to add in a few clicking sounds and some background music – tasks that you can accomplish in less than an hour using iMovie?).
However, I assure you that what you do with iMovie or a similar program can’t be compared with the professional work of a talented sound editor – work that will take several hours in order to produce a minute of detailed sound effects and background music for your video.
Last but not least is the animation itself. This is the core skill set of an explainer video company.
Needless to say, this is the heart of the video. It’s really important to find an animator or an animation studio that has a strong portfolio and is able to work with you to create the video you envision.
If you want to create good animation, you should consider spending the largest portion of your budget on hiring a good animation studio or freelancer and not be stingy on this.
You might have the skills needed to complete your explainer video by yourself, but remember, you also have a business to grow. You can pay attention to creating your explainer video, but then it might distract you from your primary function of managing your business and handling customers. In the end, you might find yourself with less profit, possibly even less than if you hired someone else to do the job for you.
Having an explainer video created by an expert animator is a hassle-free solution to save most of your time so you can focus on growing your business.
Animated Explainer Videos’ Factor
Calculating the budget to work with an expert animator is related to two factors:
You might have some favorite videos whose styles appeal to you and want your explainer video to have a similar feel. Every style has its own level of difficulty, so you might have to be ready to pay a higher amount if you want your video to take on a particular look.
You can’t rush creativity. Every animator will explain to you how long he or she needs in order to deliver an explainer video. Even when you work with top expert animators, they still need a certain amount of time to create your perfect video. You can try following their timeline, but if you’re in a hurry, get ready to pay more.
That’s why the best way to save your money is to plan ahead. If you know you want to publish your video in time for a particular trade fair, for example, you have to plan your video early.
Every component surely requires a certain budget and depending on how much you want to spend in total on your explainer video. You should think carefully about the right budget allocations in order to maximize the results. Forget the old adage that claims, “you get what you pay for.”
In this global market, there’s always a rough diamond that may not have yet been discovered in the third world. Breadnbeyond is that rough diamond in the field of explainer videos, and many folks from around the world have already discovered us. They are making us, of course, a brightly polished gem.
Therefore, while other great expert animators may charge you an arm and a leg, Breadnbeyond offers you an explainer video with much more affordable pricing.
Working with Breadnbeyond is an efficient way for you to go, as we provide everything you need to create an engaging video. Not only do we help you by producing an interesting video that will give you more calls, but we also deliver the finished product in a relatively short period of time.
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