Whizley Introduces All New Customized Masks

Are you a small business owner struggling to keep your employees safe and your profit margins healthy during the novel coronavirus pandemic? If so, you’re hardly alone. Businesses around the world have suffered massive losses since the outbreak of the virus in Wuhan in late 2019.

With consumer demand at an all-time low and workers stuck at home due to prolonged national and regional lockdowns, many businesses have struggled to stay afloat, much less turn a profit or retain the entirety of their workforce. However, with travel restrictions easing around the world and a vaccine (or several) on the horizon, things are finally looking up for businesses everywhere. But the struggle is not yet over.

The problem of lockdown-induced worker shortages might be coming to an end, but businesses still need to find a way to attract customers and sell their products or services under these turbulent economic conditions. As a business owner, you already know that this is easier said than done. With myriad job losses and business closures during the pandemic, disposable incomes have shrunk significantly and consumer confidence is quite low.

This means that few people are eager to spend money on anything that is not an absolute necessity and with the losses that most businesses have sustained over the past few months, marketing budgets aren’t exactly what they used to be.

So, with lower marketing budgets and a more cautious consumer base, how can small business owners attract potential customers to their doorstep (be it physical or virtual), and then convince them to make a purchase?

Promote Your Business with Custom Face Masks

In recent months, governments and healthcare institutions around the world have been urging people to wear personal protective equipment (PPE) such as face masks, gloves, and safety goggles. A recent study by Health Affairs, a leading, peer-reviewed journal focusing on health policy research, showed that when the wearing of masks was made mandatory, the daily growth rate of COVID-19 infections slowed by two percentage-points within three weeks.

Another study, conducted by scientists from Virginia Commonwealth University, found that countries where the cultural norms or government policies favored widespread mask-usage experienced lower COVID-related death rates. As a result, most regions have now either implemented mandatory mask-wearing regulations or have people wearing face masks voluntarily, as their efficacy becomes more and more apparent.

As a small business owner, you can use the growing popularity of face masks to your advantage, by investing in high-quality custom face masks. These masks will bear the logo of your company or business, as well as some contact information or product names if that is deemed appropriate.

The custom face masks will serve a dual purpose for your business. They will help keep your employees safe and healthy, while at the same time attracting new customers to your establishment. The masks will also play a role in raising brand awareness about your business, among potential customers and clients.

Some ways in which custom face masks can help draw customers to your business have been listed below.

  • Brand Recognition

No business can be successful without increasing brand awareness and promoting brand loyalty among its customers. However, making people aware of your products and services can be difficult, if you are a cash-strapped small business owner with a minuscule marketing budget.

If this is the case, then custom face masks should be your go-to marketing tool. High-quality custom face masks are useful, attractive, and quite affordable. You can provide all your employees with multi-layered, adjustable face masks printed with the contact information and logo of your business.

In this way, anyone who meets one of your employees around town will get to see the logo of your company. As face masks cover the entire lower half of a person’s face, it is impossible to interact with them without noticing the mask that they’re wearing.

If your employees regularly travel across town to make deliveries, meet clients, or run other, sundry errands, then their custom face masks can serve as an excellent marketing tool for your business. In addition to keeping workers safe from the COVID-19 virus, the custom mask will also increase brand awareness and help people learn more about your company.

  • Reputation Building

The reputation of a business can be one of the most important factors that determine its success or failure. If the people in your community trust you and think highly of your business, then they will be more likely to buy from you and to recommend your products and services to their friends and family.

Custom face masks can help you build a reputation as a responsible and employee-friendly business. When people see your employees wearing face masks printed with the logo of your company, they will automatically form the impression that it is a company that cares about the health of its workers, clients, and the community as a whole.

Amidst all the panic and confusion that this pandemic has wrought, your business will stand out as an example of responsible and health-conscious corporate practices. You should be looking out for the health of your employees and customers in any case, but if doing so with high-quality custom face masks can get you some extra credit for your efforts, then why not go for it?

In Conclusion

These are some of the reasons why business owners should consider investing in soft, breathable custom face masks made from spandex and polyester. Manufactured by reputed sellers like Whizley, these masks are environmentally friendly, extremely comfortable, and have full-color dye sublimation, which makes them look vibrant and aesthetically appealing.

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